A long time since such motivation to dress up and attend an event. Any event at all actually. PetsAsia 2013, not bad for a trial project by Dog Groomer's Association. Some successful areas:- 1) Venue accessible. Spacious. Ease of transport (easy to get taxi and carpark links behind exhibition halls) 2)Website clean, clear and informative. 3)incorporated event with Aquarama, draw in substantial crowd. Interaction between aqua and furry interest groups. Chances of exposure to new interest groups. 4)create awareness of responsible pet ownership and adoption drive by having at least Spca, cat welfare and rabbit association's presence. 5)Agility and Obedience competition are by invite only. Neat organization and present the pretty and professional side of such competitions. Allow spore market to be exposed; Allow for future opportunities of organizing such competitions locally. 6)sponsors are generous with prizes and decoration. Tickets are affordable. Tied in with discount bundles...